I have recently released a game on Google Play Store that was developed in Unity. All of my revenue is through ads.
Yesterday, there were 191 Ad Requests, but there were only 24 Impressions. In previous days the ratio of requests to impressions was about 2:1 or 3:1... now it's about 8:1.
Any ideas why the sudden change? I presume I only get income if there's an actual impression, so it's frustrating that people are trying to watch ads but can't (also affecting the gameplay as they won't then get their reward).
Thanks in advance for any help with this.
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